Binance CMO Rachel Conlan to exit June 15 as crypto marketing pullback widens

Rachel Conlan, Binance's chief marketing officer since September 2023, will leave the world's largest crypto exchange on June 15. Eowyn Chen, former CEO of Trust Wallet, steps in as interim CMO while Conlan remains on as an adviser through the transition.

Conlan's three-year tenure included building out Binance's global brand partnerships — Cristiano Ronaldo, The Weeknd, Alpine F1, and Khaby Lame among them — and the launch of 'Crypto,' the Binance-branded perfume introduced for International Women's Day 2024. Before Binance, she served as global head of brand and partnerships at OKX.

The departure lands against a broader contraction in crypto marketing spend. Crypto.com CMO Steven Kalifowitz also announced his exit last week, and Bybit CEO Ben Zhou confirmed he won't renew the exchange's F1 sponsorship. The pattern suggests the 2025 market downturn is reaching marketing budgets at…