Revolut is making a direct play for mainstream crypto adoption with a new physical payment card tied to Dogecoin, one of the most recognisable names in the digital asset space. The move signals that the London-based fintech giant sees meme-coin familiarity as a genuine on-ramp for everyday spending rather than a speculative sideshow.
By anchoring a physical card to DOGE, Revolut is betting that brand recognition — Dogecoin has tens of millions of retail holders globally — can do the heavy lifting that pure utility arguments have struggled to achieve. A card that lets users spend DOGE at any point-of-sale terminal is a meaningful step toward closing the gap between crypto wallets and real-world commerce.
For the broader payments landscape, the launch adds pressure on competing neobanks and traditional card issuers to offer comparable crypto-linked products, particularly as regulatory…
CoinDesk