Charles Schwab has begun rolling out "Schwab Crypto" to its first wave of eligible retail clients, giving everyday investors direct spot exposure to Bitcoin and Ethereum through one of the world's largest financial institutions. The firm reported $11.77 trillion in client assets as of end-March — making this one of the most significant TradFi on-ramps to spot crypto yet.
The move signals a structural shift in how mainstream brokerage platforms are treating digital assets. Schwab's entry into spot crypto trading means retail investors can now access BTC and ETH alongside their equities and fixed income holdings in a single, regulated account — without routing through a dedicated crypto exchange.
For the broader market, Schwab's scale matters enormously. A firm managing nearly $12 trillion in assets opening a direct crypto channel to retail clients is the kind of adoption event that…
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