TheBlock
OpenSea CMO Adam Hollander is betting the next NFT cycle won't be led by digital art or profile pictures — it'll be driven by tokenized real-world assets like Pokémon cards, Rolex watches, and event tickets. Hollander points to advances in AI as the key enabler, arguing the technology is lowering the barrier for creators and collectors to build and trade innovative tokenized assets at scale.
On the platform's long-anticipated SEA token, Hollander was measured: the token will only launch once OpenSea has built a sustainable business underneath it — a signal that the team is prioritizing fundamentals over hype-driven tokenomics.
The framing matters for the broader NFT market. Tying tokens to physical collectibles and access rights addresses the core criticism that NFTs lacked durable utility — and if AI tooling can reduce friction in the minting and verification pipeline, the…
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