WuBlockchain
BingX has named Enzo Fernández — midfielder for Chelsea FC and the Argentine national team — as its first individual athlete Global Ambassador. The partnership spans global campaigns, digital experiences, and fan-focused initiatives tied to the 2026 FIFA World Cup and beyond.
The move builds on BingX's existing sports portfolio: a Chelsea FC partnership struck in 2024 and a multi-year deal with Scuderia Ferrari HP announced in early 2026. Signing Fernández as a named individual rather than a club or team signals a deliberate shift toward personality-driven brand reach, targeting football fans across Latin America, Europe, and beyond — demographics that overlap meaningfully with crypto's fastest-growing retail segments.
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