Polymarket has appointed a Japan representative and is preparing to lobby for government authorization of prediction markets, targeting approval by 2030, Bloomberg reported citing people familiar with the matter. Mike Eidlin is leading the company's Japan push, with the platform currently blocking Japan-based users from placing bets due to regulatory requirements.
Japan represents a significant untapped market for the prediction platform, which has grown into one of the most-watched real-money forecasting venues globally. The move signals Polymarket's intent to shift from a US-centric operation toward a regulated multi-jurisdiction footprint — a meaningful strategic bet given Japan's historically cautious approach to novel financial products.
Approval by 2030 is a long runway, but the early lobbying groundwork suggests Polymarket views the market as worth the regulatory investment.…
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